LEGO® Wear

Functional Active Play Wear

Since 1993, we have been designing, sourcing, and selling the premium children’s wear brand LEGO® Wear under licence from The LEGO® Group. LEGO Wear is a high-quality top-to-toe play wear range for fun-loving and active children aged 0-14 years. We believe that kids are meant to play which is the reason why we put so much passion and creativity into the construction and design of the clothes to enable kids to play 100% freely.

Therefore, two essentials for LEGO Wear are fun and function. Fun, because the LEGO universe is all about play, creativity and having fun. And function, because high quality and thought-through technical details make a difference for the children wearing our clothes. We are trusted by mothers for our quality and CSR initiatives, and we are loved by kids because we not only inspire them to be kids – we encourage it!

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Automobili Lamborghini Kidswear

Inspired to Aspire

In 2019, we started collaborating with the Italian super sports car brand Automobili Lamborghini about a high-quality children’s wear range. The result was the Automobili Lamborghini Kidswear AW20 Collection which launched October 1st 2020. The collection is characterised by powerful colours, unique styles, and a modern and dynamic design. Inspired by the super sports cars, all the styles in the clothing range re-interpret authentic design elements such as the Hexagon and the Y shape.

As per usual KABOOKI standards, we are focusing on premium quality materials and great fit in all styles, allowing kids to be kids. We combine these high standards with the super sports car brand’s DNA. In this way, we provide boys aged 4-14 years the opportunity to start their passion for the Lamborghini super sports cars from childhood.

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We believe kids should be kids