Inside the outerwear pieces, there is a “REUSE ME” label. It shows iconic KABOOKI figures handing clothes over to others, because our clothes are made to be used by more than one child. We want you to hand the clothes down to younger siblings or friends, to sell it pre-loved – just keep the clothes in circulation.
With more than 25 years of experience in designing quality, durable children’s clothes, we value quality materials. We know how children move and how they use their clothes. We know that no one wants clothes to fade in colour or loose shape after only a few washes.
That is why we carefully select the materials for the KABOOKI clothes. Our products are fluorine-free, produced with no harmful chemicals. And the outerwear pieces are impregnated with Bionic Finish ECO – an environmentally friendly impregnation.
Our design approach is making essentials that our end-users actually need. We put resources into understanding our customer with our Customer Feedback Lab. By engaging with and understanding the customer’s needs, we do our part to minimise excess clothing production.
LEARN MORE ABOUT OUR CUSTOMER FEEDBACK LAB